Inntelo AI, the UK-based AI hospitality platform, has appointed Ali Hassan as Chief Financial Officer and Director, North America, where he will work alongside founder and CEO Asif Alidina to drive the company’s expansion across the North American market.
The move marks Inntelo AI’s entry into the United States and Canada, as the company continues to scale internationally. Its technology is already deployed across the UK, Europe, Africa and Asia, supporting hotel operators to manage guest communication, operations and service delivery through a single AI-native platform.
Hassan joins from Bank of America Securities in London, where he was Director in Global Investment Banking. He brings more than 15 years’ experience across investment banking and market intelligence, with a track record of over $20 billion in closed transactions, including private capital raises for high-growth technology ventures. He also brings a personal connection to the sector, with family ties to one of the largest Global Distribution System providers.
The appointment comes during a period of strong momentum for Inntelo AI, following recent partnerships across UK, Europe and Africa, and recognition at The Caterer Supplier Awards 2026, where Inntelo AI was named Innovative Guest Experience of the Year.
Asif Alidina, Founder and CEO of Inntelo AI, said: “We are seeing an incredible response from the global hospitality market to our AI-native approach to guest engagement and hotel operations. Hotels are increasingly looking beyond standalone AI tools and toward platforms that can unify guest communication, operational workflows, personalisation, and real-time data intelligence in one stack. North America is a hugely important market for us and a natural next step in our growth. We’re delighted to have Ali joining the team, where his background in finance, transactions, and scaling businesses will help us establish a strong long-term foundation across the US and Canada.”
Ali Hassan, CFO and Director, North America of Inntelo AI, added: “The North American market represents a significant opportunity for Inntelo AI. There is strong demand for technology that can help operators manage complexity while maintaining high service standards, and the platform is well positioned to deliver that. I’m excited to be working alongside Asif to lead this next phase of growth and to support the company’s continued international expansion.”