The majority (92%) of investors reckon that tenants are willing to pay more for greener homes.
BuyAssociation, which conducted the research, added that investing in green upgrades acquires higher quality tenants, typically young professionals or families looking for a comfortable and efficient place to live. These are more likely to stay longer, which means fewer void periods and lower management costs.
Caroline Marshall-Roberts, chief executive and founder of BuyAssociation, said: “Over the past few years, we’ve seen a big increase in demand for greener living. This is partly due to the government’s net-zero push, but also because energy bills have gone through the roof.
“With the cost of living rising, tenants are thinking more carefully about their bills. This is especially true for those on lower incomes or trying to save for a deposit. In many cases, paying a bit more for green features is worth it, as the long-term savings on utilities can be substantial.
“Properties with energy-saving features are advantageous for landlords as well. In competitive markets, these properties tend to be rented out faster, leading to improved returns and reduced vacancy periods.”
Greener homes can also make it easier for landlords to justify higher rents, especially if tenants feel they are getting value back in the form of lower energy bills. Features like solar panels, insulation, or car charging points make this possible.
Landlords can achieve higher rental income by offering properties with lower utility costs. Tenants are often willing to pay a slightly higher rent if they anticipate significant savings on their monthly bills.