{"id":10923,"date":"2026-05-09T11:02:28","date_gmt":"2026-05-09T11:02:28","guid":{"rendered":"https:\/\/second-home.uk\/?p=10923"},"modified":"2026-05-09T11:02:28","modified_gmt":"2026-05-09T11:02:28","slug":"rightmove-launches-tv-campaign-to-boost-agent-enquiries","status":"publish","type":"post","link":"https:\/\/second-home.uk\/?p=10923","title":{"rendered":"Rightmove launches TV campaign to boost agent enquiries"},"content":{"rendered":"

Rightmove has launched a multi-channel advertising campaign aimed at increasing the volume and quality of enquiries directed to estate agents listing properties on the portal.<\/p>\n

The campaign, which begins on 8th May, features a television advert filmed in northern England that depicts home-movers using Rightmove\u2019s affordability tools and services. The creative approach uses a visual \u2018glow\u2019 effect to represent moments when potential buyers realise what properties may be within their financial reach.<\/p>\n

Distribution and reach<\/h2>\n

The campaign will run across television, video on demand platforms, and YouTube, with Rightmove projecting it will reach 90% of UK adults in its target demographic. The advert is scheduled to air during programming including ITV\u2019s The Neighbourhood, Channel 4\u2019s Gogglebox, and Channel 5\u2019s World Seniors Snooker Championship.<\/p>\n

The campaign forms part of Rightmove\u2019s \u2018Believe It\u2019 brand platform and carries the tagline \u2018When you see what\u2019s possible on Rightmove, you can believe it too\u2019.<\/p>\n<\/p>\n

Agent impact<\/h2>\n

Matt Bushby, Chief Marketing Officer at Rightmove, stated the campaign aims to \u201csupport home-movers earlier in their journey, so they approach agents with greater confidence and clarity.\u201d He added that by promoting the portal\u2019s affordability tools, the initiative seeks to generate \u201cbetter-informed and more motivated enquiries\u201d for agents.<\/p>\n

The move comes as property portals face ongoing competition for agent business, with technology platforms increasingly targeting estate agent databases<\/a> and agencies adjusting their operational structures<\/a> to adapt to changing market conditions.<\/p>\n

The campaign represents Rightmove\u2019s effort to demonstrate value to agents by improving lead quality rather than simply increasing lead volume, a distinction that has become increasingly important as agents manage costs and conversion rates in a competitive market.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rightmove has launched a multi-channel advertising campaign aimed at increasing the volume and quality of enquiries directed to estate agents listing properties on the portal. The campaign, which begins on 8th May, features a television advert filmed in northern England that depicts home-movers using Rightmove\u2019s affordability tools and services. The creative approach uses a visual […]<\/p>\n","protected":false},"author":1,"featured_media":3255,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-second-home"],"yoast_head":"\nRightmove launches TV campaign to boost agent enquiries - Second Home<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.propertywire.com\/company-news\/rightmove-launches-tv-campaign-to-boost-agent-enquiries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rightmove launches TV campaign to boost agent enquiries - Second Home\" \/>\n<meta property=\"og:description\" content=\"Rightmove has launched a multi-channel advertising campaign aimed at increasing the volume and quality of enquiries directed to estate agents listing properties on the portal. 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