{"id":11320,"date":"2026-06-03T13:02:33","date_gmt":"2026-06-03T13:02:33","guid":{"rendered":"https:\/\/second-home.uk\/?p=11320"},"modified":"2026-06-03T13:02:33","modified_gmt":"2026-06-03T13:02:33","slug":"former-knight-frank-directors-establish-midlands-consultancy","status":"publish","type":"post","link":"https:\/\/second-home.uk\/?p=11320","title":{"rendered":"Former Knight Frank directors establish Midlands consultancy"},"content":{"rendered":"<p>Two former senior leaders from Knight Frank\u2019s land and development team have established a residential development consultancy based in Warwickshire.<\/p>\n<p>Will Jordan and Charlie Steele have launched Ashlawn Chase in Henley-in-Arden, bringing nearly 40 years of combined experience in the Midlands property market. Jordan previously served as Head of Development at Knight Frank\u2019s Birmingham office.<\/p>\n<h2>Director-led model<\/h2>\n<p>The consultancy is already advising on residential-led development opportunities across the Midlands, with instructions covering land disposals, acquisitions and development consultancy. According to the company, every instruction will be director-led.<\/p>\n<p>Jordan said: \u201cAfter many years advising across the Midlands market, we saw an opportunity to create a business that offers straightforward, commercially focused advice without unnecessary complexity. The market remains challenging and clients increasingly value direct access to experienced advisers who understand both the opportunities and the risks.\u201d<\/p>\n<\/p>\n<p>The launch comes as <a href=\"https:\/\/www.propertywire.com\/commercial-property-news\/why-landlords-should-treat-startups-as-future-anchor-tenants\/\">startups across the property sector<\/a> adapt to shifting market conditions. Steele noted that the pair have \u201calways shared a similar approach to business, relationship-led, commercially grounded and focused on delivering results.\u201d<\/p>\n<h2>Regional focus<\/h2>\n<p>While the Midlands will remain the firm\u2019s core focus, Ashlawn Chase will also advise on opportunities nationally where required by clients. The company\u2019s website states it was founded to \u201coffer clear, honest and commercially astute advice in a market that often overcomplicates the process.\u201d<\/p>\n<p>The consultancy\u2019s establishment reflects broader trends in the property advisory sector, where boutique firms are positioning themselves to offer more direct client access. This comes at a time when the <a href=\"https:\/\/www.propertywire.com\/news\/renters-rights-act-may-increase-guarantor-requirements\/\">residential property market faces regulatory changes<\/a> and <a href=\"https:\/\/www.propertywire.com\/news\/uk-house-prices-fall-0-6-in-may-as-middle-east-uncertainty-bites\/\">economic uncertainty<\/a> affecting development activity.<\/p>\n<p>The pair\u2019s departure from Knight Frank adds to movement within the property consultancy sector as experienced professionals establish independent practices targeting regional markets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two former senior leaders from Knight Frank\u2019s land and development team have established a residential development consultancy based in Warwickshire. Will Jordan and Charlie Steele have launched Ashlawn Chase in Henley-in-Arden, bringing nearly 40 years of combined experience in the Midlands property market. Jordan previously served as Head of Development at Knight Frank\u2019s Birmingham office. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2194,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-second-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Former Knight Frank directors establish Midlands consultancy - Second Home<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.propertywire.com\/news\/uk\/former-knight-frank-directors-establish-midlands-consultancy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Former Knight Frank directors establish Midlands consultancy - Second Home\" \/>\n<meta property=\"og:description\" content=\"Two former senior leaders from Knight Frank\u2019s land and development team have established a residential development consultancy based in Warwickshire. Will Jordan and Charlie Steele have launched Ashlawn Chase in Henley-in-Arden, bringing nearly 40 years of combined experience in the Midlands property market. Jordan previously served as Head of Development at Knight Frank\u2019s Birmingham office. 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