{"id":1856,"date":"2025-07-21T13:04:00","date_gmt":"2025-07-21T13:04:00","guid":{"rendered":"https:\/\/second-home.uk\/?p=1856"},"modified":"2025-07-21T13:04:00","modified_gmt":"2025-07-21T13:04:00","slug":"rental-growth-forecast-downgraded-thanks-to-cooling-demand","status":"publish","type":"post","link":"https:\/\/second-home.uk\/?p=1856","title":{"rendered":"Rental growth forecast downgraded thanks to cooling demand"},"content":{"rendered":"<p>Rents are only expected to inflate by 1.0% in 2025, after Hamptons downgraded its forecast from 4.5%.<\/p>\n<p>So far this year tenant demand is 11% lower year-on-year, as well as 20% lower than 2019 levels.<\/p>\n<p>Hamptons attributed this to falling mortgage rates, which have helped more tenants get on the housing ladder.<\/p>\n<p>First-time buyers purchased a record 33% of homes sold across Great Britain in the first half of the year.<\/p>\n<p>Another factor is job losses, particularly in hospitality and graduate roles.<\/p>\n<p>Aneisha Beveridge, head of research at Hamptons, said: \u201cThe rental market softened more quickly than we anticipated towards the end of last year.<\/p>\n<p>\u201cWhat initially appeared to be a London-centric slowdown has now spread across the country, with rents declining in multiple regions and growth easing elsewhere.<\/p>\n<\/p>\n<p>\u201cA combination of falling mortgage rates and a weaker labour market has shifted the dynamics \u2013 more affluent renters are becoming first-time buyers, while the economic slowdown is limiting what others can afford.\u201d<\/p>\n<p>Rents on newly let properties rose 0.4% year-on-year across Great Britain in June \u2013 the weakest growth since August 2020 \u2013 with declines recorded in London (-2.5%), Wales (-0.9%) and Scotland (-0.5%).<\/p>\n<p>Despite the current status of the rental market, supply shortages and upcoming regulatory changes like the Renters\u2019 Rights Bill are expected to drive rents up in the medium term.<\/p>\n<p>Beveridge added: \u201cThat said, this isn\u2019t the end of the rental growth story.<\/p>\n<p>\u201cThe structural shortage of rental homes remains unresolved, and upcoming regulatory changes, such as the Renters\u2019 Rights Bill and new EPC requirements, are likely to constrain supply further and add to landlords\u2019 costs.<\/p>\n<p>\u201cA slowdown in build-to-rent development this year is also expected to result in fewer new rental homes entering the market in the coming years. These pressures will continue to underpin rental growth over the medium term, even as the market recalibrates in the short-term.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rents are only expected to inflate by 1.0% in 2025, after Hamptons downgraded its forecast from 4.5%. So far this year tenant demand is 11% lower year-on-year, as well as 20% lower than 2019 levels. Hamptons attributed this to falling mortgage rates, which have helped more tenants get on the housing ladder. First-time buyers purchased [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1857,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-second-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rental growth forecast downgraded thanks to cooling demand - Second Home<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.propertywire.com\/buy-to-let\/rental-growth-forecast-downgraded-thanks-to-cooling-demand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rental growth forecast downgraded thanks to cooling demand - Second Home\" \/>\n<meta property=\"og:description\" content=\"Rents are only expected to inflate by 1.0% in 2025, after Hamptons downgraded its forecast from 4.5%. So far this year tenant demand is 11% lower year-on-year, as well as 20% lower than 2019 levels. Hamptons attributed this to falling mortgage rates, which have helped more tenants get on the housing ladder. First-time buyers purchased [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.propertywire.com\/buy-to-let\/rental-growth-forecast-downgraded-thanks-to-cooling-demand\/\" \/>\n<meta property=\"og:site_name\" content=\"Second Home\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-21T13:04:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/second-home.uk\/wp-content\/uploads\/2025\/07\/shutterstock_1372353404-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"662\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.propertywire.com\\\/buy-to-let\\\/rental-growth-forecast-downgraded-thanks-to-cooling-demand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/second-home.uk\\\/?p=1856\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/second-home.uk\\\/#\\\/schema\\\/person\\\/4d1b4955add7c14742a3be9aaae12292\"},\"headline\":\"Rental growth forecast downgraded thanks to cooling demand\",\"datePublished\":\"2025-07-21T13:04:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/second-home.uk\\\/?p=1856\"},\"wordCount\":310,\"image\":{\"@id\":\"https:\\\/\\\/www.propertywire.com\\\/buy-to-let\\\/rental-growth-forecast-downgraded-thanks-to-cooling-demand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/second-home.uk\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/shutterstock_1372353404-1.jpg\",\"articleSection\":[\"Second Home\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/second-home.uk\\\/?p=1856\",\"url\":\"https:\\\/\\\/www.propertywire.com\\\/buy-to-let\\\/rental-growth-forecast-downgraded-thanks-to-cooling-demand\\\/\",\"name\":\"Rental growth forecast downgraded thanks to cooling demand - 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