{"id":3301,"date":"2025-09-06T16:03:32","date_gmt":"2025-09-06T16:03:32","guid":{"rendered":"https:\/\/second-home.uk\/?p=3301"},"modified":"2025-09-06T16:03:32","modified_gmt":"2025-09-06T16:03:32","slug":"rental-competition-higher-in-towns-than-cities","status":"publish","type":"post","link":"https:\/\/second-home.uk\/?p=3301","title":{"rendered":"Rental competition higher in towns than cities"},"content":{"rendered":"<p>The UK\u2019s rental supply crisis is now most acute in towns as more renters are priced out of cities, Q2 2025 demand data from flatshare site SpareRoom has revealed.<\/p>\n<p>Demand has more than doubled since 2019 in Oldbury, Aldershot, Paisley, Sutton Coldfield, and Solihull.<\/p>\n<p>Matt Hutchinson, director of flatshare site SpareRoom, said: \u201cAcross the country, rental supply in the flatshare market is still rising but that doesn\u2019t do justice to the picture in suburbia, which is groaning under the weight of demand from renters priced out of city living.<\/p>\n<p>\u201cWhen renters reach their ceiling of affordability, there isn\u2019t really a choice, they have to move somewhere cheaper.<\/p>\n<p>\u201cThe worry is that demand in these areas is now so high it\u2019s inevitable prices will rise, until average rents are similar to those in the city they originally moved out of. And then where do renters go?\u201d<\/p>\n<p><!--   \t\t  \t\t\t \t\t\t\tgoogletag.cmd.push(function() { googletag.display(\"div-gpt-ad-1715620536068-0\"); }); \t\t\t  \t\t  \t -->  \t <\/p>\n<p>Suburban town Sale, within easy reach of Manchester, is seeing the fiercest competition among flatsharers in the whole of the UK, with 8.9 people searching for every room available.<\/p>\n<p>The average room rent here is \u00a3637 per month, compared to \u00a3689 per month in Manchester, a saving of \u00a3624 a year.<\/p>\n<p>Second in demand is West Midlands market town Oldbury, linked to Birmingham by a 12-minute train, but where rents \u2013 at \u00a3531 per month \u2013 are \u00a3984 per year cheaper than rents in Birmingham (\u00a3631pm).<\/p>\n<p>The Merseyside town of Bootle is the cheapest place to rent in the whole of the UK at \u00a3456 per month, and it\u2019s seeing huge demand among renters with 8.6 people searching per room available.<\/p>\n<p>Those priced out of inner London are driving demand in Twickenham and Aldershot in Surrey where demand is around eight people searching per room available.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UK\u2019s rental supply crisis is now most acute in towns as more renters are priced out of cities, Q2 2025 demand data from flatshare site SpareRoom has revealed. Demand has more than doubled since 2019 in Oldbury, Aldershot, Paisley, Sutton Coldfield, and Solihull. Matt Hutchinson, director of flatshare site SpareRoom, said: \u201cAcross the country, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3302,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-second-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rental competition higher in towns than cities - Second Home<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.propertywire.com\/buy-to-let\/rental-competition-higher-in-towns-than-cities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rental competition higher in towns than cities - Second Home\" \/>\n<meta property=\"og:description\" content=\"The UK\u2019s rental supply crisis is now most acute in towns as more renters are priced out of cities, Q2 2025 demand data from flatshare site SpareRoom has revealed. Demand has more than doubled since 2019 in Oldbury, Aldershot, Paisley, Sutton Coldfield, and Solihull. Matt Hutchinson, director of flatshare site SpareRoom, said: \u201cAcross the country, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.propertywire.com\/buy-to-let\/rental-competition-higher-in-towns-than-cities\/\" \/>\n<meta property=\"og:site_name\" content=\"Second Home\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-06T16:03:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/second-home.uk\/wp-content\/uploads\/2025\/09\/Shropshire.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.propertywire.com\\\/buy-to-let\\\/rental-competition-higher-in-towns-than-cities\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/second-home.uk\\\/?p=3301\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/second-home.uk\\\/#\\\/schema\\\/person\\\/4d1b4955add7c14742a3be9aaae12292\"},\"headline\":\"Rental competition higher in towns than cities\",\"datePublished\":\"2025-09-06T16:03:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/second-home.uk\\\/?p=3301\"},\"wordCount\":291,\"image\":{\"@id\":\"https:\\\/\\\/www.propertywire.com\\\/buy-to-let\\\/rental-competition-higher-in-towns-than-cities\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/second-home.uk\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Shropshire.jpg\",\"articleSection\":[\"Second Home\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/second-home.uk\\\/?p=3301\",\"url\":\"https:\\\/\\\/www.propertywire.com\\\/buy-to-let\\\/rental-competition-higher-in-towns-than-cities\\\/\",\"name\":\"Rental competition higher in towns than cities - 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