{"id":8509,"date":"2026-02-18T12:02:43","date_gmt":"2026-02-18T12:02:43","guid":{"rendered":"https:\/\/second-home.uk\/?p=8509"},"modified":"2026-02-18T12:02:43","modified_gmt":"2026-02-18T12:02:43","slug":"zoopla-secures-three-year-renewal-with-persimmon-homes","status":"publish","type":"post","link":"https:\/\/second-home.uk\/?p=8509","title":{"rendered":"Zoopla secures three-year renewal with Persimmon Homes"},"content":{"rendered":"<p>Property portal Zoopla has secured a three-year contract renewal with Persimmon Homes, one of the UK\u2019s largest housebuilders, following a 46% increase in new home buyer leads during the second half of 2025 compared to the previous year.<\/p>\n<p>Under the agreement, Persimmon will continue to list all its developments on the portal and utilise Zoopla\u2019s audience targeting products, including Gateway Ads, which generated 63 million views of Persimmon\u2019s branded advertisements on the Zoopla website in 2025.<\/p>\n<h2>Platform enhancements<\/h2>\n<p>Zoopla has introduced several features aimed at the new homes sector over the past year, including improved visibility of new homes across its website, search functionality by developer, and promotional content highlighting new-build properties to consumers.<\/p>\n<p>Ed McCoy, Group Sales Director at Persimmon, said: \u201cZoopla\u2019s investment into growing lead quality has demonstrated their commitment to the new homes industry, and we\u2019re delighted to extend our long-standing partnership.\u201d<\/p>\n<p><!--   \t\t  \t\t\t \t\t\t\tgoogletag.cmd.push(function() { googletag.display(\"div-gpt-ad-1715620536068-0\"); }); \t\t\t  \t\t  \t -->  \t <\/p>\n<p>He added: \u201cIn 2025, we became the lead partner of Gateway Ads and saw fantastic results from this investment in brand promotion to Zoopla\u2019s home buying audiences.\u201d<\/p>\n<h2>Recent portal agreements<\/h2>\n<p>The Persimmon renewal follows similar multi-year agreements between Zoopla and major agency groups. Last month, Andrews Property Group signed a three-year contract for its 40 branches, while Connells and its 86 agency brands secured a five-year deal with the portal.<\/p>\n<p>Alex Rose, Commercial Director at Zoopla, described the partnership as \u201ca strong endorsement of the return on investment and innovation Zoopla delivers for new homes developers.\u201d<\/p>\n<p>The contract extensions signal continued consolidation in the UK\u2019s property portal market as major developers and agencies commit to longer-term agreements with established platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Property portal Zoopla has secured a three-year contract renewal with Persimmon Homes, one of the UK\u2019s largest housebuilders, following a 46% increase in new home buyer leads during the second half of 2025 compared to the previous year. Under the agreement, Persimmon will continue to list all its developments on the portal and utilise Zoopla\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8510,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-second-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zoopla secures three-year renewal with Persimmon Homes - Second Home<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.propertywire.com\/news\/zoopla-secures-three-year-renewal-with-persimmon-homes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoopla secures three-year renewal with Persimmon Homes - Second Home\" \/>\n<meta property=\"og:description\" content=\"Property portal Zoopla has secured a three-year contract renewal with Persimmon Homes, one of the UK\u2019s largest housebuilders, following a 46% increase in new home buyer leads during the second half of 2025 compared to the previous year. 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