{"id":9998,"date":"2026-04-08T15:02:34","date_gmt":"2026-04-08T15:02:34","guid":{"rendered":"https:\/\/second-home.uk\/?p=9998"},"modified":"2026-04-08T15:02:34","modified_gmt":"2026-04-08T15:02:34","slug":"strutt-parker-launches-rebrand-with-office-refurbishment","status":"publish","type":"post","link":"https:\/\/second-home.uk\/?p=9998","title":{"rendered":"Strutt & Parker launches rebrand with office refurbishment"},"content":{"rendered":"

Strutt & Parker has announced a rebrand including a redesigned logo, updated marketing materials, and a nationwide refurbishment programme across its network of more than 50 offices.<\/p>\n

The 140-year-old agency, which specialises in residential, farms and rural estates sectors, has redesigned its visual identity with a focus on its ampersand symbol. The rebrand follows recent investment from shareholder BNP Paribas, which is backing a growth strategy targeting prime and super-prime markets.<\/p>\n

Expansion strategy<\/h2>\n

The rebrand forms part of a broader expansion plan that has included a recruitment drive across key markets in recent months. While the firm has not disclosed specific figures, the strategy mirrors moves by other agencies active in high-value residential markets<\/a>.<\/p>\n

A new website is scheduled to launch this summer, featuring improved search functionality and a client portal. The office refurbishment programme is currently underway across the agency\u2019s network.<\/p>\n<\/p>\n

Gary Higgins, Managing Director at Strutt & Parker, said: \u201cThis rebrand is a significant step in ensuring Strutt & Parker aligns visually with its exceptional client base and the high-quality professionals that make up our business.\u201d<\/p>\n

Tamerah Couchman, Head of Marketing and Client Experience, said the visual identity followed \u201can extensive and considered review\u201d of brand positioning, adding that the work \u201cre-anchors Strutt & Parker to its heritage roots, through a refreshed iconography updated for today\u2019s audience and digital landscape.\u201d<\/p>\n

Market positioning<\/h2>\n

The rebrand comes as agencies operating in the prime and super-prime sectors seek to differentiate themselves in a competitive market. Strutt & Parker\u2019s focus on rural and estate properties positions it alongside other specialists targeting high-value property segments<\/a>.<\/p>\n

The agency has not disclosed the cost of the rebrand or specific growth targets associated with the BNP Paribas investment.<\/p>\n","protected":false},"excerpt":{"rendered":"

Strutt & Parker has announced a rebrand including a redesigned logo, updated marketing materials, and a nationwide refurbishment programme across its network of more than 50 offices. The 140-year-old agency, which specialises in residential, farms and rural estates sectors, has redesigned its visual identity with a focus on its ampersand symbol. The rebrand follows recent […]<\/p>\n","protected":false},"author":1,"featured_media":7964,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-second-home"],"yoast_head":"\nStrutt & Parker launches rebrand with office refurbishment - Second Home<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.propertywire.com\/company-news\/strutt-parker-launches-rebrand-with-office-refurbishment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strutt & Parker launches rebrand with office refurbishment - Second Home\" \/>\n<meta property=\"og:description\" content=\"Strutt & Parker has announced a rebrand including a redesigned logo, updated marketing materials, and a nationwide refurbishment programme across its network of more than 50 offices. 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